Would
you like to win more deals?
Would you
like to dramatically shorten
your sales cycle?
Are you winning 75% of your
proposals or more? If not, why
not? Learn how to craft powerful
proposals that create confidence
and urgency to land more deals
and win business the majority
of the time.
To get the client to act on
your proposal requires confidence
in you and your organization
to deliver the promised goods
and enough personal urgency
from the client to make (sometimes
painful) organizational and
personal change. Both elements
are important. Writing Powerful
Winning Proposals will show
you how to research, write and
delver proposals that win more
deals!
Services executives, managers,
practice leaders, marketing
and sales executives, product
sellers, services sellers—anyone
involved in the crafting of
proposals and statements of
work.
In this practical, field-tested
session you will learn how to
create client confidence and
urgency by understanding:
- Why most proposals actually
slow down the buying process!
- A framework that gets results:
- Demonstrating your understanding
of the client’s situation:
communicating issues-importance-impact
- Articulating your responses
to meet your client’s
needs: showing value to the
organization and value to
the person
- Mitigating risk: explaining
how your expertise, credentials
and your “promise”
make buying safe and secure
- Top tips for winning proposals
- No surprises
- People, not companies, buy
- Use the client’s
language
- Give choices
- Personally present your
proposal
Register
Now
Dr. James Alexander, founder of Alexander Consulting, is
a services thought leader and
the premier researcher, writer,
and speaker on the topic of
professional services strategy.
He has authored or co-authored
dozens of articles, white papers,
research reports, and books.
Jim has taught at major universities
in the U.S., Europe and Mexico,
and was selected as the "Services
Pundit" for IBM Global
Services 2003 Headlights Program.
In addition, he was the U.S.
Department of Commerce's e-business
subject-matter expert of their
Latin American e-business Fellowship
Program From 2001 through 2004.
Jim is a renowned expert on
identifying critical service
trends and issue, defining benchmarks
and best practices and clearly
articulating this information
to the business world. He is
a trusted advisor and executive
coach to many senior executives
of leading services organizations,
helping them navigate the journey
from business-as-usual to business-as-exceptional--high-performance,
professional services businesses.
Register
Now
Please contact: Jim
Alexander
alex@alexanderstrategists.com
239-283-7400
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