Upcoming Events

Leading and Managing Technical Talent: Turning Technical Experts into Trusted Advisors

One-day Workshop

With Dr. James "Alex" Alexander

October 25, 2010
San Diego, CA
2010 Service Industry Summit

Learn More

Everybody Sells Services! At Least They Should
Free Webinar with
Dr. Jim Alexander

February 25, 2010
12:00 noon EST (9:00 a.m. PST)

Webinar participants will learn:

  • Why you can't rely on product sales alone.
  • How to unleash your hidden sales force within (your technical talent).
  • Why selling is not evil—in fact, selling is a requirement of the job.
  • Why your customer-facing people are not acting professionally unless they are selling.
  • Choosing which of the six business development levels are right for your people.
  • The four steps to successfully getting everyone selling services.
  • Barriers to plan for and how to handle them.
  • How to prevent your people from going over to the "dark side."
  • Best practices to making it work.
Who Should Attend:
  • Executives looking for more, profitable revenue.
  • Leaders of services organizations.
  • Managers of selling organizations.
  • Marketers tasked with mastering services marketing.
  • Sellers of products, services, and solutions.
  • Consultants, field engineers, technical support experts.
  • Anyone who touches the customer!
 
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