by James A. Alexander and Mark W. Hordes

S-Business: Reinventing the Services Organizationoffers a focused, cohesive, and comprehensive approach through which decision makers in product, professional services, and support services organizations can embrace services as a strategic weapon.

The authors explain how companies can:

• Embrace a strategic services approach that can yield a seven-fold increase in revenue.
• Implement the 14 best practices of successful s-business companies that can yield 61% average gross margins and 30% growth rates.
• Select and implement one of the four strategies to greatness (Game Changer, Total Solutions Provider, Specialist, or Vendor).
• Assess their readiness for s-business transformational change.
• Follow a proven approach that transitions a company from “business-as-usual” to “business-as-exceptional.”

Anyone who has interest and responsibility for s-business creation in order to improve the performance, profitability, and market potential of his/her enterprise should read this book. This includes:

• Senior-level executives responsible for organization strategy and tasked with contributing significant gains in shareholder value.
• Executives and managers responsible for implementing services and professional services initiatives in their organizations and tasked with contributing new and profitable revenue.
• Management consulting, technology consulting, and strategy firms.
• Organizational change agents.
• Services professionals from all industries.
• Sales, marketing, and business development managers, directors, and executives from products and services firms.
• Professors in graduate and undergraduate business programs.